article thumbnail

“U.S. Employee Engagement Reaches Three-Year High.” Where Customer Experience and Value Delivery Are Concerned, Shouldn’t We Ask: ‘So What?’

Beyond Philosophy

‘Employee engagement’ has many meanings and interpretations, but relatively little of it has to do, by conceptual definition, specifically with impact on customer behavior. Like the “So what?”

article thumbnail

CX Initiatives: What if Employees Are Not On Board?

Beyond Philosophy

Having studied drivers of customer advocacy behavior for over a decade, the relationship between engagement and advocacy is marginal and superficial.