2006 Benchmark Customer centricity Technology 
The Petrova Experience
DECEMBER 8, 2022
When we look closely at the impact of customer experience across an organization, we see that it improves operational efficiencies, enhances employee experiences, generates loyalty, accelerates intelligent technology adoption, and enables price premiums. Why does customer experience have this level of impact?
ClearAction
OCTOBER 16, 2019
Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value. It balances growth of revenue and profit, short-term and long-term, and interests of customers, employees and investors. That’s not as impossible as it seems, given the promises of today’s technologies.
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