2005 Customer emotions Engineering Management 
Enghouse Interactive
JULY 23, 2021
Your customers do not choose you based on the experience you provide. Instead, customers choose you because of the experience they remember you provide. Therefore, managing what your customers remember is imperative for organisations today. But which emotions should you try and evoke in your customers?
Beyond Philosophy
NOVEMBER 19, 2020
Lewis Carbone is a Customer Experience expert and speaker, and founder of Experience Engineering. If you haven’t already, I suggest you read his book, Clued In: How to Keep Customers Coming Back Again and Again. He says we need to begin to understand customer emotions and what stimulates them.
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