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Brand Move Roundup – July 7, 2020

C Space

33% of CMOs now cite brand strategy as their most vital strategic capability, surpassing analytics in importance. The company being audited picks up the tab and the cost, which depends on the scope of the audit and how many consultant hours are required, can range from hundreds of thousands of dollars to over a million dollars.

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Why Customer Experience Is Now Job No. 1 for CEOs

inmoment

Leiter is chairman of Leiter & Company, a strategy consulting and investment firm, and a distinguished strategy fellow at The Conference Board. They might include reviewing M&A deals, new government regulations, rising health care costs, succession planning, and other matters without a single mention of the word “customer.”