Subconscious Clues That Call People to Action
Beyond Philosophy
FEBRUARY 3, 2015
This delay is a consequence caused by the Paradox of Choice , first introduced to us by Barry Schwartz in his book of the same name in 2004, and then later in his TED talk. Zhecho Dobrev, one of our consultants published his musings on this concept. There are so many options that it can delay a decision.
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