2002, Benchmark and Personalization - Customer Contact Central

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2002

Benchmark

Personalization

What Do The Financial Times, ROI, and CX Have In Common?

Beyond Philosophy

FEBRUARY 11, 2019

When I started my global Customer Experience consultancy in 2002, I had not been a consultant. In 2002, when I started Beyond Philosophy, no one on the broader market knew I was an expert in Customer Experience (or, frankly, what Customer Experience was). If I had a time machine, I might go back to 2002-Colin and tell him so.

Consulting

Consulting Consulting Benchmark Customer Experience

The Evolving Scope of B2B Marketing: It’s All About Customer Experience

Answer Dash

OCTOBER 15, 2018

Appropriately, the 2018 Demand Gen Benchmarks Report found that 70 percent of marketers say their demand-generation budgets are growing, and a third of them said they will grow by more than 20 percent. The Demand Gen Benchmark report found that 49 percent of respondents identified account-based tools as a top priority.

B2B

B2B Marketing Customer Experience Benchmark

What Do The Financial Times, ROI, and CX Have In Common?

The Evolving Scope of B2B Marketing: It’s All About Customer Experience

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