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The Evolving Scope of B2B Marketing: It’s All About Customer Experience

Answer Dash

Appropriately, the 2018 Demand Gen Benchmarks Report found that 70 percent of marketers say their demand-generation budgets are growing, and a third of them said they will grow by more than 20 percent. The Demand Gen Benchmark report found that 49 percent of respondents identified account-based tools as a top priority.

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