What Is Unified Customer Experience Management (CXM)?
NobelBiz
MARCH 12, 2024
Key Components of Unified CXM Unified CXM comprises several essential components: Holistic Customer View : Integrates data from marketing campaigns, sales, customer service interactions, social media, CRM systems, and feedback tools. Operates in silos with each channel having its own data and processes, leading to disjointed experiences.
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