Text Messaging Is Still Alive and Kicking after 25 Years
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MARCH 16, 2018
While SMS was once a person-to-person messaging platform where two people messaged each other, A2P SMS, where a web app is used to reach out to a mobile subscriber (or vice versa with P2A messaging) has allowed businesses to send messages en masse to their customer base. Appointment reminders. Product launches. Sales promotions.
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