This Is One of The Most Powerful Marketing Tools: Peoples’ Aversion to Loss
Beyond Philosophy
MAY 29, 2021
When I was unsubscribing to a service online, I encountered some resistance. My unsubscribing experience included a detailed accounting of all the features to which I would no long have access—in bold, red typeface. It also featured a checklist where I had to acknowledge one-by-one all the benefits I was forfeiting. It was a wonderful example of a company that takes advantage of the effects of Loss Aversion.
Let's personalize your content