Customer emotions Journey mapping Multichannel Sales 
VocalCom
JULY 31, 2017
Taking the perspective of the customer is essential to understanding his experience with a brand. For this reason, many companies are using customer journey mapping to study the user experience and learn where improvements can be made. Here are five key benefits of customer journey mapping.
VocalCom
MAY 28, 2018
Companies that consider and act upon the feelings of customers at different points along the sales journey are more likely to win loyalty. According to Customer Think, 63% of customers with positive feelings about a company will remain loyal, while 74% will go a step further and advocate for the brand.
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VocalCom
JULY 23, 2018
Designing great customer experiences begins with truly knowing your customers. While surveys reveal valuable insights about their needs, a global view of customer emotions and expectations across all channels is the real key to offering the services and products they want. Create customer journey maps.
Pointillist
MAY 23, 2018
Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. Handpicked Related Content: Make Your Journey Maps Measurable with Customer Journey Analytics. Journey Mapping.
Pointillist
APRIL 17, 2019
In this post, I’ll review the pros and cons of six major categories: customer data platforms, business intelligence software, customer analytics tools, digital experience platforms, journey mapping tools, and customer journey analytics software. What are Customer Analytics Tools?
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