Beyond Philosophy

JUNE 11, 2015

In place of a loyalty program, Asda believes it provides customers with what they want most, a “great multichannel retail experience”. Simply put, all customers are not equal in value; and marketing strategies which treat them so often create lower revenue. newer low-priced chains such as Aldi are actively competing with Asda.

Airlines 274

Airlines Customer centricity Multichannel Sales 274

Pointillist

MAY 23, 2018

How to Improve Customer Experience Using Journey Analytics. How to Create a Single Customer View to Deliver Better Customer Experience. Your Needs: Transform an organization to become more customer-centric. Communicate and align the organization around a customer-centric model. Journey Mapping.

Analytics 90

Analytics Journey mapping Customer centricity Multichannel 90

Pointillist

APRIL 17, 2019

“A Customer Data Platform is packaged software that creates a persistent, unified customer database that is accessible to other systems” –CDP Institute. Marketers are using a variety of systems today to design, manage and measure multichannel campaigns. What are Customer Analytics Tools?

Analytics 51

Analytics Journey mapping Multichannel Government 51

Pointillist

OCTOBER 22, 2018

Emotion AI. “By By 2022, your personal device will know more about your emotional state than your own family.” — Gartner. The ability to understand and accurately predict your customers’ emotions is precious to you as a customer experience professional. Detect Emerging Customer Experience Issues.

Customer Experience 40

Customer Experience Analytics Metrics Multichannel 40