Remove Customer Care Remove Customer effort Remove Interactive Voice Response Remove Wireless
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8 Insightful Customer Journey Analytics Examples and Use Cases

Pointillist

Next, they define separate paths for customers that went on to use each of their three self-service channels: mobile, IVR and web. And finally, they extend the journey to show customers who completed their payment after speaking with a call center agent. So why is the IVR so much less effective?

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How to Improve Contact Center Optimization with Customer Journeys

Pointillist

Your customers expect agents to understand their unique context, including: Why they contacted your organization The goal they are trying to achieve The steps they have already taken prior to contacting an agent. Without it, you risk frustrating them with interactions that require lots of effort, long hold times and costly escalations.