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“Digital First” and Transforming the Contact Center Associate’s Role

The Northridge Group

With companies across nearly every industry scrambling to create exciting “digital first” customer experiences , it’s easy to imagine that human associates in traditional customer service contact centers could be left behind. In a “digital first” customer service environment, associates should expect simple calls to be scarce.

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The Crucial Connection Between CX Tech & Training

The Northridge Group

We’ve seen companies that return to the core focus of people, process, and technology have not only adapted but thrived—realizing tangible improvements in customer service, reduced costs, and increased efficiencies within their contact center operation, as well as a bump in the overall experience.

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The Crucial Connection Between CX Tech & Training

The Northridge Group

We’ve seen companies that return to the core focus of people, process, and technology have not only adapted but thrived—realizing tangible improvements in customer service, reduced costs, and increased efficiencies within their contact center operation, as well as a bump in the overall experience.