Reaching Out to Improve the B2B CX
The Northridge Group
JUNE 2, 2023
A poor experience in a B2C contact center may lead to the loss of one customer (and possibly their friends, family, and acquaintances), while a poor experience in a B2B contact center could lead to the loss of a multitude of sales. There they can get the information they need and make changes on their own.
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