Complaint resolution Customer retention Journey mapping Strategy 
ClearAction
DECEMBER 14, 2017
Customer lifetime value (CLV) — profitability of customers’ cumulative purchases. Customer retention — efforts to extend a customer’s duration of ongoing purchases. Customer loyalty — efforts to expand customers’ share of wallet. Make sure CEM is integrated in your strategies and culture!
ClearAction
DECEMBER 14, 2017
Customer lifetime value (CLV) — profitability of customers’ cumulative purchases. Customer retention — efforts to extend a customer’s duration of ongoing purchases. Customer loyalty — efforts to expand customers’ share of wallet. Make sure CEM is integrated in your strategies and culture!
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