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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer lifetime value (CLV) — profitability of customers’ cumulative purchases. Customer retention — efforts to extend a customer’s duration of ongoing purchases. Customer loyalty — efforts to expand customers’ share of wallet.

CRM 66
article thumbnail

Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer lifetime value (CLV) — profitability of customers’ cumulative purchases. Customer retention — efforts to extend a customer’s duration of ongoing purchases. Customer loyalty — efforts to expand customers’ share of wallet.

CRM 59