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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer advocacy — word-of-mouth promotion (buzz marketing) of a brand by enamored customers. Customer lifetime value (CLV) — profitability of customers’ cumulative purchases. Customer retention — efforts to extend a customer’s duration of ongoing purchases.

CRM 66
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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer advocacy — word-of-mouth promotion (buzz marketing) of a brand by enamored customers. Customer lifetime value (CLV) — profitability of customers’ cumulative purchases. Customer retention — efforts to extend a customer’s duration of ongoing purchases.

CRM 59
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What Is a Knowledge Base and Why Is It Useful?

Comm100

It can be easy to get confused about the definition of a knowledge base, since it can encompass both a customer-facing self-service tool and an employee-facing internal resource, as well as potentially acting as both at the same time! Complaints resolution center info. Topics might include: Payroll. Office conduct.