Chief Customer Officer Events Sales Strategic Value 
ClearAction
MAY 29, 2016
How Marketers Think of Customer Experience. Marketing professionals think of customer experience in terms of their deliverables: the user experience of websites, campaigns, events, research, content, social media, and so forth. Some companies have a mixed seating arrangement among Marketing and Sales and Service.
ClearAction
MAY 29, 2016
How Executives Think of Customer Experience. Executives tend to think of customer experiences as something happening at the periphery of the company. Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas.
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