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2020 Business and Customer Service Experience Trends

CCNG

The COVID-19 pandemic intensified the need for companies to make the customer experience as effortless as possible. Online shopping and digital tools have become the" new normal," and the need for self-service options enabling faster, easier ways to contact companies for service issues and inquiries has never been greater.

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Driving Contact Center Change: Chatbots, OmniChannel, Cloud

Altivon

Because each one in its own way increases efficiency and decreases customer effort. But what about customer effort? Studies show that the majority of customers would rather have an effortless experience than a delightful one (CCIQ). From a customer experience perspective, it requires more than channel choices.

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Call Center Metrics and KPIs to Measure Performance and Productivity

CCNG

That means operational metrics like Average Speed of Answer (ASA), Average Handle Time (AHT), and FCR prove to focus on controlling costs instead of ensuring overall customer satisfaction. Also, with the improvement in self-service, call volume typically consists of a more complex series of calls, which AHT can measure less predictively.

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100+ Customer Experience Stats to Prepare for 2023

CCNG

(Adobe, 2022) 75% of marketing & CX practitioners have observed a surge in existing customers using digital channels (Adobe, 2022) 74% of CX professionals say creating a seamless customer journey across assisted and self-service channels is “important” or “very important.” Short answer: YES!