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2020 Business and Customer Service Experience Trends

CCNG

The global pandemic has forever altered customer behavior. A significant opportunity now exists for businesses to expand digital offerings, improve the digital channel experience, and reduce customer effort. Low customer effort drives brand loyalty and reduces cost. She is a long-time CCNG member and contributor.

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Call Center Metrics and KPIs to Measure Performance and Productivity

CCNG

That means operational metrics like Average Speed of Answer (ASA), Average Handle Time (AHT), and FCR prove to focus on controlling costs instead of ensuring overall customer satisfaction. Chat to Conversion Rate - A lead-generation metric that measures customer service assistance, which converts to sales.