Calibration, Customer retention, Customer Service and Strategic Value

Customer Experience + Marketing: Pro’s & Con’s

ClearAction

MAY 29, 2016

The end-to-end customer experience is affected by the entire value chain across the company. While there is a certain success rate in customer retention tactics, it is prone to similar efforts from competitors. Success is greater with a strategy that engages the entire value chain across the company.

Marketing

Marketing Customer Experience Chief Customer Officer Calibration

Customer Experience + Marketing: Pro’s & Con’s

ClearAction

MAY 29, 2016

When CRM (sometimes equated with customer experience management ) came on the scene in the mid-90s, Service departments evolved from cost containment to revenue mandates, facilitating up-selling and cross-selling as customer retention tactics.

Marketing

Marketing Customer Experience Chief Customer Officer Calibration

Customer Contact Central

Customer Experience + Marketing: Pro’s & Con’s

Customer Experience + Marketing: Pro’s & Con’s

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