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5 Ways to Better Understand Your Customers

VocalCom

In our modern era of big data and artificial intelligence, it may seem that technology holds the key to determining the best ways to engage customers. By defining a few key customer profiles, for example, your brand can create a customer journey map for each and determine the best ways to satisfy each person’s preferences.

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2017 Is Out, 2018 Is In – What Will Customer Service Look Like This Year?

Comm100

Companies also plan on achieving this top priority for 2018 by creating or optimizing automated self-service experiences (such as through intelligent customer knowledge bases and Chatbots), and improving customer journey mapping. Practice customer journey mapping to see where in their journey your customers are coming across friction.