Talking Omnichannel But Organised Multi Channel?
Peter Lavers
NOVEMBER 16, 2017
The automotive sector, for example, is in an unprecedented period of market and legislation-driven disruption in its brands, products, markets, fuels, financing, taxation / charging – and channels & media. We “do” marketing and sales, but the customer “does” their experience! And things are still changing fast! Yes, there is!
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