Big data Customer emotions Journey mapping Personalization 
Beyond Philosophy
SEPTEMBER 25, 2017
The concept of a customer’s journey is nothing new – we have been offering journey mapping in our customer experience consultancy for years. And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data.
Balto
SEPTEMBER 12, 2023
With increased adoption of digital channels, competition from fintech services, and evolving customer expectations, the financial services industry has changed forever. Many financial institution leaders don’t realize this, but providing a seamless customer experience is actually one of the most effective marketing tactics.
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