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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

The concept of a customer’s journey is nothing new – we have been offering journey mapping in our customer experience consultancy for years. And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Either one can destroy value.

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Performance Management Bridges the Divide Between Big Data and Big Knowledge

Aspect

The big challenge is to distill the most important elements of this disaggregated, unmanageable information into a form that can be easily understood by the agent, supervisor and manager, so it ultimately becomes personal knowledge that results in positive action.

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Transforming the Customer Experience with Big Data

CX Journey

What is big data? Big data" has been defined in many different ways and seems to most often refer to the sheer volume of data, but for the purpose of this article, I''m going to refer to the data sources. I have six rules for transforming and consuming the data. Data must be centralized.

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3 Ways to Use Big Data to Improve Customer Service in Your Call Center

Talkdesk

Oxford defines “big data” as “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.” Big data is of special interest to businesses that wish to gauge their consumers’ preferences and ideas regarding customer service.

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New Trends in Customer Success You Need to Know About

Totango

Optimizing customer experience with personalization. One of the most exciting new trends in customer success is the emergence of out-of-the-box solutions that allow you to automate the implementation of optimized customer journey maps. Optimize Customer Experience with Personalization.

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How to Bring Agile Innovation to Customer Success

Totango

Improved customer collaboration follows from prioritizing individuals and interactions, a result of success teams engaging closely with customers and customer data. Responsiveness to change results from allowing customer data to drive CS plan implementation. Delivering more customized, personalized CS outcomes.

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5 Ways to Better Understand Your Customers

VocalCom

In our modern era of big data and artificial intelligence, it may seem that technology holds the key to determining the best ways to engage customers. Just as customers report greater satisfaction when service has a human touch, companies gain greater insight when they engage with customers personally.