article thumbnail

Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

The concept of a customer’s journey is nothing new – we have been offering journey mapping in our customer experience consultancy for years. And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data.

Big data 284
article thumbnail

Customer Experience in Financial Services: A Comprehensive Guide

Balto

Conversation Intelligence: Gauging Customer Sentiments Conversation intelligence software uses Natural Language Processing (NLP) and machine learning to gauge customer sentiment. Create a customer journey map and involve relevant departments and stakeholders.