Analytics Big data Customer emotions Journey mapping 
Beyond Philosophy
SEPTEMBER 25, 2017
I’ve been reading about Big Data’s foray into “Journey Analytics.” Journey analytics seeks to improve customer experience by collecting data at each point on a customer’s journey and mapping customers’ paths – whether they lead to a purchase or not.
Balto
SEPTEMBER 12, 2023
The transformative shift to digital interactions has changed customer expectations to include 24/7 self-service and personalized and consistent digital experiences across different channels and platforms. Create a customer journey map and involve relevant departments and stakeholders.
Expert insights. Personalized for you.
284 
Let's personalize your content