The 3 Key Steps to Gain Actionable Data From Voice of Customer Programs
Maru Group
JUNE 11, 2019
Step 1: Strategically Define and Capture Customer Data. You need to make your big data smaller. Is it curbing churn, increasing profitability, reducing costs, increase sales, a combination of a couple of these or something else altogether? Identify the one or two, over-arching objective(s) of your organization.
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