The 3 Key Steps to Gain Actionable Data From Voice of Customer Programs
Maru Group
JUNE 11, 2019
Step 1: Strategically Define and Capture Customer Data. You need to make your big data smaller. This is easier said than done, but the trick is to approach the challenge in a systematic and hierarchical way ; potentially as outlined below. Identify the one or two, over-arching objective(s) of your organization.
Let's personalize your content