Best practices Chief Customer Officer Exercises Journey mapping 
Education Services Group
FEBRUARY 16, 2022
Raise your hand if you’ve ever read a job description like this: We’re hiring a Chief Customer Officer! That understanding offers companies the opportunity to expand the concept of customer-centricity and takes it into the realm of work, details, effort, emotion, and measurement.
Maru Group
FEBRUARY 19, 2020
Customer journey mapping is also an important tool for utility providers, as it ensures new programs and initiatives are achieving consumer goals. This exercise was instrumental to the success of the smart city initiative undertaken by Colorado Springs Utilities (CSU).
CSM Practice
NOVEMBER 16, 2020
For some companies, they take customer journey mapping at a basic level to the point that it doesn’t encapsulate the maximum value that you can get out of this exercise. There are even companies with customer success teams but don’t have customer journey maps which can be considered as a loophole.
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