Benchmark Customer effort Events Outbound sales 
Pointillist
JULY 25, 2018
Pick a mix of financial, customer and operational metrics. Good examples of each would be: Customer Metrics: Net Promoter Score (NPS), Customer Satisfaction Score(CSAT) or. Customer Effort Score(CES). Handpicked related content: How to measure customer experience beyond NPS ]. Thinking in Events.
Pointillist
JULY 25, 2018
Pick a mix of financial, customer and operational metrics. Thinking in Events The fundamental data type for customer journey analytics is the event. Regardless of how you might think of data today, in customer journey analytics everything is an event. Event Time: The time that the event took place.
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