CSM Practice

OCTOBER 15, 2019

A TSIA benchmark study on renewal rates showed that there is a 13.7 To do so, most organizations currently use industry standard CRM systems in combination with a marketing automation system. Resolving those problems result in increased renewal rate, increased adoption, and easier upsells.

Benchmark 40

Benchmark SaaS Journey mapping Analytics 40

Lumoa

JANUARY 31, 2023

Voice of the customer: where to start? Define Roles Set targets Collect customer feedback Analyze the feedback Act on the feedback Close the loop with the customers Enhance customer-centric culture Recommended reading on Customer experience Why do you need Customer Experience Management?

Customer Experience 176

Customer Experience Customer centricity Metrics Feedback 176

Lumoa

FEBRUARY 20, 2018

At the end, customer experience depends on the work of all departments: from customer service and customer success teams to marketing, product and HR. At the same time, committed leadership is essential to implement a comprehensive customer-centric approach. How to analyze customer feedback in different languages?

Customer Experience 150

Customer Experience Customer centricity Feedback Metrics 150