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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

Engage leaders throughout the organization, across silos, as key stakeholders and collaborators to identify the most important customer journey(s) to model. Use a journey map to demonstrate the impact of customer emotions on business performance. Handpicked Related Content: How to Build a Customer Journey Map that Works.

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Customer Data Analytics: How to Select the Best Tool for Your Needs

Pointillist

“A Customer Data Platform is packaged software that creates a persistent, unified customer database that is accessible to other systems” –CDP Institute. Marketers are using a variety of systems today to design, manage and measure multichannel campaigns.