B2C Customer emotions Metrics Multichannel 
Pointillist
APRIL 17, 2019
“A Customer Data Platform is packaged software that creates a persistent, unified customer database that is accessible to other systems” –CDP Institute. Marketers are using a variety of systems today to design, manage and measure multichannel campaigns.
Pointillist
MAY 23, 2018
Use a journey map to demonstrate the impact of customer emotions on business performance. This needs to be established in order for leaders to be open to understanding that the business metrics and scorecards typically used in these scenarios only tell part of the performance story. Journey Orchestration.
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