B2C contact center associations Metrics Self service 
The Northridge Group
JUNE 2, 2023
Providing excellent customer experiences (CXs) is important for both business-to-customer (B2C) and business-to-business (B2B) contact centers. SUCCESS STORY – HEALTHCARE Healthcare insurance companies serve both members (patients) and providers in their contact centers.
The Northridge Group
MAY 2, 2023
COMPARISON OF TECHNOLOGIES Q: What types of customer interactions: B2B or B2C, will ChatGPT provide the most benefits or conversely the least and why? Both B2B and B2C contact centers handle a full range of simple and complex issues, so I anticipate that contact center interactions for both customer types will benefit equally from GPT-4.
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