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Columbia Sportswear Takes Customer Service to the Cloud

NICE inContact

That passion also extends to delivering outstanding customer service. As their customer support inquiries increased, Columbia Sportswear knew they needed a new contact center solution to support seasonal call volumes, e-commerce, and their unique brands. Searching for the Ideal Contact Center System.

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Contact Center Leaders and Technology Experts Talk Challenges and Solutions for Better CX

Serenova

For example, are advances in artificial intelligence (AI) and interactive voice response (IVR) the solution? Yes, automation is helping by taking care of the most basic customer service needs, such as password reset—rudimentary tasks agents find monotonous. Not all issues can be resolved well through self-service.