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How to Successfully Implement Customer Journey Analytics – Part 1

Pointillist

Companies are increasingly benefiting from customer journey analytics across marketing and customer experience, as the results are real, immediate and have a lasting effect. The Champion is typically an influential member of the marketing, customer experience or analytics team. By Swati Sahai.

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How to Successfully Implement Customer Journey Analytics

Pointillist

By Swati Sahai Companies are increasingly benefiting from customer journey analytics across marketing and customer experience, as the results are real, immediate and have a lasting effect. The approach you take to implement customer journey analytics will make all the difference in the results that you get.