Remove Analytics Remove Customer emotions Remove Customer Experience Remove Multichannel
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Using Big Data to Create Exceptional Customer Experiences

VocalCom

Here are five essential big data sources to look at—and how you can use them to create exceptional customer experiences. Speech and text analytics. Do you understand what motivates your customers to purchase? Web analytics. Web analytics can be used to understand customer behavior on numerous channels.

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The Role of Emotions in the Customer Experience

VocalCom

According to Customer Think, 63% of customers with positive feelings about a company will remain loyal, while 74% will go a step further and advocate for the brand. Here are five tips for addressing customersemotions to ensure quality experiences at every step of their journey.

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Multiexperience: Where the customer journey and employee journey converge

TechSee

For years, companies have focused on improving CX by offering customers a seamless omnichannel or multichannel experience that provides consistency across multiple touchpoints and channels. Organizations that focus on MX recognize the clear correlation between employee experience and customer experience.

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6 Essential Rules for Customer Experience Design

VocalCom

Designing great customer experiences begins with truly knowing your customers. While surveys reveal valuable insights about their needs, a global view of customer emotions and expectations across all channels is the real key to offering the services and products they want.

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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

They should want this because study after study shows the financial rewards of having loyal customers. Some companies reach this goal through superior value delivery, built on quality products and services and positive, consistent customer experiences. Be pragmatic in terms of technology and analytics.

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Customer Data Analytics: How to Select the Best Tool for Your Needs

Pointillist

By Steve Offsey Your company is now competing based on customer experience, but you’re only capturing feedback from a quarter of your customers and tracking maybe 1 out of 2500 interactions. Today, the number of customer data analytics tools are overwhelming. how many people did Y before Z but after X?)

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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. Three Primary Capabilities of the Best Customer Journey Analytics Platforms. By Steve Offsey.