ShepHyken

OCTOBER 6, 2022

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?

Journey mapping 175

Journey mapping Customer emotions Customer effort B2C 175

Beyond Philosophy

SEPTEMBER 25, 2017

I’ve been reading about Big Data’s foray into “Journey Analytics.” Journey analytics seeks to improve customer experience by collecting data at each point on a customer’s journey and mapping customers’ paths – whether they lead to a purchase or not. Unbelievable!

Big data 284

Big data Journey mapping Consulting Consulting 284

Beyond Philosophy

MARCH 1, 2017

Customers are not rational at all! After helping hundreds of clients assess their customer experience through tools such as customer mirrors and behavioral journey mapping , I know that emotions drive over half of a customer’s experience. They like data and they think analytically.

Journey mapping 288

Journey mapping Customer emotions Consulting Consulting 288

Pointillist

JUNE 6, 2018

I think another challenge is capturing and quantifying the impact of customer emotion. There isn’t a metric or number that you put around it, so it’s hard to quantify the impact of emotions. Swati: We’ve also heard CX teams complain that their customer journey maps aren’t actionable.

Journey mapping 40

Journey mapping Customer Experience Chief Customer Officer Metrics 40

Balto

SEPTEMBER 12, 2023

The transformative shift to digital interactions has changed customer expectations to include 24/7 self-service and personalized and consistent digital experiences across different channels and platforms. Instead, you can improve customer experience in physical branches by incorporating customer training venues with showroom-style designs.

Customer Experience 52

Customer Experience Customer centricity Coaching Analytics 52