Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!
Beyond Philosophy
JUNE 11, 2015
In place of a loyalty program, Asda believes it provides customers with what they want most, a “great multichannel retail experience”. Simply put, all customers are not equal in value; and marketing strategies which treat them so often create lower revenue. newer low-priced chains such as Aldi are actively competing with Asda.
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