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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

When CRM (sometimes equated with customer experience management ) came on the scene in the mid-90s, Service departments evolved from cost containment to revenue mandates, facilitating up-selling and cross-selling as customer retention tactics.

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Top 51 Customer Service Leaders – Best Customer Experience Influencers

Netomi

Evan has completed assignments for marquee clients such as American Express, Southwest Airlines, FM Global, IBM, Dupont, BlackRock, E*Trade, etc. He is an expert in transforming how employees work with customers through multiple digital marketing strategies. He authored the Customer Success book for Wiley! Lynn Hunsaker.