Remove Airlines Remove Analytics Remove B2C Remove Big data
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What a Customer First Strategy Means Post Pandemic

C3Centricity

Another CNBC article highlights others including cruises, fitness, energy and airlines. According to a Forrester report, 44% of B2C marketers are using big data and analytics to improve responsiveness to customer interactions. It would be good if they used it to increase satisfaction and loyalty, no?

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How Your Business Can Quickly Adopt a Customer First Strategy

C3Centricity

Their explanation for this is that “only 29% of marketers believe they have the necessary skills to analyse data, with 44% planning on investing in further training over the next two years to boost confidence within their organisations around the handling of information.” more than others and video subscribers by 13.9%.