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TAM SAM SOM: The Art of Calculating Market Size for Your Business

SmartKarrot

It can also help come up with distinctive strategies the company could use to advertise its product and/or to create and launch new products. To calculate the SAM, let us narrow down the target market – let us say that the start-up specializes in providing cloud services to companies in the Finance industry. Calculating TAM, SAM, SOM.