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Is Outbound Telesales Making a Comeback?

Robert Davis

The big surge in telemarketing operations happened in the early 1980s to mid-1990s when the industry grew from employing a half-million agents to 4.5 million, according to the Ad Age Encyclopedia of Advertising. As many businesses discovered, telemarketing proved to be an efficient model for driving sales.

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Is outbound telesales making a comeback?

Robert C. Davis and Associates

The big surge in telemarketing operations happened in the early 1980s to mid-1990s when the industry grew from employing a half-million agents to 4.5 million, according to the Ad Age Encyclopedia of Advertising. As many businesses discovered, telemarketing proved to be an efficient model for driving sales.