How to Pick the Best Customer Journey Analytics Platform for Your Needs
Pointillist
MAY 23, 2018
According to a recent Forrester survey, 88% of CX pros are doing customer journey mapping. Next, qualitative data captured in employee notes, interview transcripts, and call center logs, as well as quantitative data from surveys and other databases and systems, is added to the journey. Surveys and questionnaires, including VoC, CSAT.
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