Trust is not a binary on/off switch
Peter Lavers
JANUARY 6, 2020
The blog was prompted by the SAS / Futurum “Experience 2030” report that addressed the question of “trust in organizations to protect and not abuse your personal data”. They argue that if it’s a switch then it’s more like a dimmer switch – yes, there’s a definite ‘off’ and ‘fully on’, but there’s also a range in between!
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