Consumer Loyalty 2030

Peter Lavers

In his second blog written as part of the SAS UK Collaborators programme reviewing the SAS / Futurum “Experience 2030” report , Peter Lavers digs deeper into the question regarding what will drive customer loyalty in the future (up to 2030).

Trust is not a binary on/off switch

Peter Lavers

The blog was prompted by the SAS / Futurum “Experience 2030” report that addressed the question of “trust in organizations to protect and not abuse your personal data”. Why building, protecting and recovering Trust is a business imperative.

Keeping customer experience human in a digital future

Peter Lavers

Top customer experience expert and influencer Peter Lavers has posted a new blog in collaboration with SAS Software UK. It’s entitled Delivering a ‘human’ customer experience in a future that’s increasingly ‘digital’.