Remove 2013 Remove Big data Remove Customer emotions Remove Enterprise
article thumbnail

Do You Use the Right Measures for Your CX?

Beyond Philosophy

Peppers recalls a consulting gig for a large public enterprise outside the US a few years ago that measured their NPS every month. The company would call 400 customers at random and have them rate on a scale of 1 to 10 how likely they would be to recommend their brand to others.

Metrics 312