Relationship vs Transactional Surveys for Measuring the Customer Experience
delighted
APRIL 19, 2019
Developed in 2011, Customer Effort Score (CES) measures the ease of a customer’s experience with the statement: [Company] made it easy for me to handle my issue. For feedback on a self-service feature: “[Tutorial/article] made it easy for me to resolve my issue.”. Transactional CES surveys.
Let's personalize your content